New Thinking: Strategies and Tactics for the Future of Running Stores
Who: A one-day summit featuring 100+ of the best run stores in the country.
What: The theme for the 2017 RIA Summit revolves around “New Thinking: Strategies and Tactics for the Future of Running Stores,” and will be a combination business sessions and idea sharing between brands and retailers. The theme is about curating stores in a way that recognizes the changing needs of some of your customers, who no longer say “I am a runner” but rather say “Running is a big part of my fitness lifestyle”. Formula4 Media is planning to commission and independent consumer research survey that we think will help retailers gain insights into the various consumer groups, and how running retailers may be able to turn them into new customers. We will present our findings here.
Where: The Hyatt Pier 66 has a free-standing pavilion, perfect for a focused meeting with ample room for brands to display key products in a separate display area.
Why: An efficient and cost effective opportunity for brands to connect with key retailers at a time when they are re-thinking their business and planning for the future.